Well-known designer from Ural was inspired to create a conceptual scarf by the stunning BRICS women

The ‘BRICS 2024’ scarf, designed by a renowned Ural designer Nina Ruchkina, honours the beauty of women from the BRICS member nations and Russian culture. The new scarf, along with other pieces from the ‘Russkiye v Mode’ collection, was unveiled at the ‘Nina Ruchkina. Beauty Brings the World Together’ art exhibition during the BRICS Civil Forum held on July 3–4 in Moscow.

According to the designer, "it is based on the idea of equality of all countries and that beauty unites." The stand with the products of the design house aroused the keen interest of representatives of all 10 BRICS countries who came to Moscow for the Civil Forum. At the stand, anyone could try on one of the handkerchiefs they liked, but it was the BRIX handkerchief that was most popular.

"We hope that the BRICS shawl, inspired by love for all women of the world, will become a worthy decoration of the wardrobe and a wonderful gift," says the insert to the souvenir, which was created jointly with Mila Losenko and dedicated to Russia's presidency of the BRICS in 2024.